Global Destinations

Inspire Wanderlust

Distinct Destinations

Capture Imaginations

Smart Destinations

Grow Marketshare

Destination Marketing Firm

The Destination Marketing Firm

Criterion Global’s work as a globally-regarded destination marketing firm is built upon our capabilities from consulting and research to strategy-building, through to performance analytics and measurement. No challenge is too big, and no detail too small to matter.

We believe successful destination marketing firm must have heightened capacities for creativity, as much as analysis: of left brain quantitative research and right brain imagination. Learn more about our work in our services section to see a sampling of our offering, and how we might be put to work in creating opportunities for your destination brand.

Destination Marketing Planning

Destination Marketing Planning

Crafting the destination marketing plan calls on our capabilities from research to strategy-building, through to performance analytics and measurement. Successful destination marketing is a process of creativity, as much as analysis: of left brain quantitative research and right brain imagination.

    • Global Reach
    • International Experiene
    • In-Market Knowledge
    • Competitive Outlook

    Global Reach

Market Insight

Our blog dissects the latest phenomena in the media industry and provides a forecast of future trends. Explore the latest trends we’ve covered below.

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  • social media
  • Consumer Insight
  • Industry Advice
  • Travel